A celebrated Indian couturier and the founder of House of Valaya, JJ Valaya has redefined Indian luxury fashion in myriad ways throughout his career. From exclusive bridal couture lines to daywear and ready-to-wear fashion lines, today, the multi-talented designer has crafted an exclusive line of jewelry for Aulerth; each piece of jewelry is imagined and designed for modern-day women.
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Renew and Exchange your jewelry after 12 months of purchase
We can give your old Aulerth jewelry a new life
Aulerth is bridging the gap between two worlds by creating jewelry that is couture-inspired and consciously made. We go beyond just weighing carats and karats and also focus on circularity and climate change. We realize our legacy will be the future. Therefore, our ongoing pursuit is to change what is considered precious & valuable to accommodate our new measure of prestige through responsibility.
We are also beginning a meaningful global momentum for Indian Designers. Through our long-term designer partnerships, we showcase an evolving repertoire of aesthetic traditions from both established and emerging designers. We aim to be the new standard of discovery, appreciation, curation, and collecting of jewelry.
We live, nurture and care for design, we don’t just consume. We collect meaning and memories and symbolize them with objects that endure when experiences fade. Our lives are carefully curated mosaics of expression. Each piece adds to our identity. Objects creatively emote what is unsaid. The future needs true beauty to be ‘creative excellence made responsibly’. We encourage transparency and aim that our consumers make more informed choices on how to align themselves.
We believe the life and value of jewelry mature after purchase. The object can become a part of stories and memories that will be passed on to generations. Our legacy is of what could be and who you want to be; the future.
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Aulerth is a first-of-its-kind design house for jewelry that’s couture-inspired, meticulously crafted, and created in partnership with leading designers.
With mindful materialism at the core - our goal is to significantly reduce the footprint behind jewelry, which we address through engineering our jewelry to have a zero to minimal mining footprint, and offering flexible usage models: Purchase, with an exchange, or use the Aulerth Loop (short-term usage starting from 3 weeks, this service is currently available in India only).